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Kitururu, Issack

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Determinants for positioning and promoting TVET in Tanzania: information for developing a marketing strategy

This paper highlights important determinants for positioning and promoting [technical and vocational education and ... Show more
This paper highlights important determinants for positioning and promoting [technical and vocational education and training] TVET programs in Tanzania. The paper provides information that could provide operational insight to support the development of a marketing strategy and tools to promote TVET programs. While conducting this study, [the authors] reviewed literature to gain a better understanding of the situation of TVET in Tanzania. The findings from the literature review are complemented by a qualitative field study that analyses the factors, challenges and determinants for positioning and marketing of TVET in Tanzania.
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Authors: Mulongo, Godfrey; Kitururu, Issack; Irira, Moses

Date: 2016

Geographic subjects: Tanzania; Africa

Resource type: Article

Journal title: Journal of technical education and training

Subjects: Vocational education and training; Management; Research ... [+] Show more