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Real world experience in the public relations curriculum is usually delivered via internships and industry experience. In this initiative all students, in their final semester of a public relations major, experience working with a client to design, plan and implement a public relations campaign. The aim of this project is to allow students to experience the 'real world' as public relations practitioners through relationship building, collaboration and effective communication at a number of different levels. The initiative is also aligned with the graduate attributes of the University of Waikato Bachelor of Communication Studies (BCS) degree and prepares students to be work-ready at graduation.

This publication is divided into the following sections: aims and objectives; graduate attributes and learning objectives; how to choose a topic/client organisation; running an experiential team-based paper over a 12-week learning semester; course outline, learning outcomes and assessments; evaluation tools; the student voice; and contact details and acknowledgements.

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